Eyecare Business: Marketing and Strategy 1st Edition – Full PDF DOCX download

ISBN-10: 0750672382
ISBN-13: 978-0750672382
Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.

• Covers the basics of marketing, finance, strategy development, management, communication, and technology.
• Self-assessment exams serve as educational tools.
• Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
• Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.